Privacy Policy

01 Who We Are

Pure Fire Guard Ltd. is the controller responsible for the personal information described in this policy.

02 Information We Collect

When you complete our contact or quotation forms, we receive the information you provide. Depending on the form, this may include:

• Your first and last name.
• Your email address and telephone number.
• Your company name and property postcode.
• Property type, number of doors and required fire rating.
• The type of work required and your preferred timeframe.
• How you heard about us.
• Project descriptions, messages and uploaded photographs.

We also receive information you choose to share when contacting us by email, telephone or WhatsApp.

Please avoid including unnecessary personal information about occupants or other people in your messages or photographs.

03 How We Use Your Information

We use your information to:

• Respond to your questions and enquiries.
• Understand your property and fire-door requirements.
• Prepare and discuss quotations.
• Arrange and provide agreed services.
• Communicate with you about your project.
• Maintain relevant business records and meet applicable legal obligations.

Providing information through our forms is voluntary. However, without sufficient contact or project details, we may be unable to respond to your request or prepare an accurate quotation.

04 Our Legal Bases for Processing

We rely on the following legal bases where applicable:

• Contract: To take steps at your request before entering into a contract with you, such as preparing a quotation, and to provide services under an agreed contract.
• Legitimate interests: To respond to general enquiries, communicate with business representatives and manage business relationships. We consider your rights and interests when relying on this basis.
• Legal obligation: To retain or disclose information where required by applicable law.

05 Form Submissions and Email Storage

Information submitted through our website forms, including uploaded photographs, is sent to and stored in our business email account, provided by IONOS.

Access within Pure Fire Guard Ltd. is limited to Omar Rahman and his business partner. They use this information to respond to enquiries, prepare quotations and manage requested work.

IONOS processes information as necessary to provide the email service.

06 How Long We Keep Your Information

Where an enquiry becomes a project, relevant information forms part of our customer and project records. The retention period for these records is determined by the duration of the work, any ongoing contractual or warranty responsibilities, applicable record-keeping obligations and the need to resolve disputes.

Information may be retained for longer where necessary to meet a legal obligation or establish, exercise or defend legal claims. Deletion from an active mailbox may not immediately remove copies held in the email provider’s backups.

07 Sharing Your Information

Our email provider, IONOS, processes enquiry information to deliver and operate our business email service. Website and form-service providers may also process information as necessary to transmit your submission.

Where necessary, information may be disclosed to professional advisers or relevant authorities to meet legal obligations or deal with legal claims.

When you use external services such as WhatsApp, Instagram, Facebook, LinkedIn or Google, those services handle information under their own privacy policies. Information you send to us through those services is also handled by us for the relevant enquiry or service request.

08 Marketing

We do not currently use enquiry details to send promotional marketing emails, text messages or WhatsApp messages.

If we introduce marketing activities in the future, we will update our privacy information and obtain consent where required. Submitting an enquiry does not, by itself, provide consent to unrelated promotional messages.

09 NFC Page and Save Contact

Our NFC sticker links to a contact page on our website.

The Save Contact button provides a digital contact card containing our business details. You choose whether to import and save this card on your device. This feature does not require you to share your address book with us.

Selecting a telephone, email, WhatsApp or social-media button opens the relevant communication service.

10 External Links

Our website contains links to external websites and services. Their privacy practices are governed by their own policies. We encourage you to read those policies before providing personal information through an external service.

11 Your Data Protection Rights

Depending on the circumstances, you may have the right to:

• Request access to your personal information.
• Ask us to correct inaccurate or incomplete information.
• Request deletion of your information.
• Ask us to restrict how we use your information.
• Object to processing based on legitimate interests.
• Receive certain information in a portable format.

These rights are subject to applicable conditions and exceptions.

To make a request, email info@purefireguard.co.uk or write to our postal address above. We may need to verify your identity before responding.

We normally respond to rights requests within one month, subject to applicable rules on clarification and extensions.

12 Complaints

If you have concerns about how we handle your information, please contact us at info@purefireguard.co.uk.

You also have the right to complain to the UK Information Commissioner’s Office.

ICO complaints website:
ico.org.uk/make-a-complaint/

13 Changes to This Policy

We may update this policy when our services or information-handling practices change. The date at the top of this page shows when it was last updated.